You can find it in the website’s header, or immediately after just about any UFC fight is stopped prior to a judges’ decision –  Mike Goldberg swooping in with his dramatic finishing line:

“It is all over!”

It has such a ring of finality to it, as if nothing again will ever happen after the fourth round of Georges St Pierre – BJ Penn II.  While it may feel like obvious hyperbole to some, others seem to take Goldberg’s words literally (which is a word that has become a Goldbergism of its own).  Remember Forrest Griffin’s demeanor after his loss to Keith Jardine?  The man was crying in his corner. As far as I am concerned, the most likely reason for this is that he overheard Goldie delivering those four words and thought he was soon to be poofed out of existence.

In the interest of furthering investigative journalism, I have sought out a precedent from which Goldberg’s favorite tag line could be derived.  My abnormally working memory (hideous short-term, ridiculous long-term) reminded me of Marv Albert’s call of Game 1 of the 1997 NBA Finals.

Click here to view the embedded video.

To me, nothing says “it is all over” quite like the end of one game in a best-of-seven series.  Maybe our “titular love” just happened to watch one basketball broadcast in his life and base his technique on that experience from that day forward.

Embedded video courtesy of YouTube user TheRandomXProduction